TEENS AND GENERATION Z
Social media use is rising and internet use at home is decreasing. We should model our communication to better fit how young people consume information.
The DNC must:
- Expand on the DNC’s existing tools and technology to create content for young people – with and by young people – that’s intended to be consumed on phones and computers and easily shared with friends.
- Engage young, diverse influencers on critical issues to create explainer videos on everything from access to choice and Planned Parenthood, modern civil rights struggles like BLM and NoDaPL, and the pressing issues they face like college affordability and immigration status.
- Create a vehicle for young people to talk to each other and build community. Host regular Talk Back Video Conferences with elected officials, rising stars, organizers and artists so they can share their thoughts and ask questions in real time.